Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Apple Squandering the Advantage (01 Mar 2000) Article URL: http://www.asktog.com/columns/035SquanAdv.html Read 66 more articles from Bruce 'Tog' Tognazzini sorted by date, popularity, or title. Next Article: Buy Me: 230 Tips and Tricks for Better Usability Testing This site is a labour of love built by Chris McEvoy