Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site How people read on the Web (01 Oct 1997) Users detested "marketese"; the promotional writing style with boastful subjective claims ("hottest ever") that currently is prevalent on the Web. Web users are busy: they want to get the straight facts. Also, credibility suffers when users clearly see that the site exaggerates. Article URL: http://www.useit.com/alertbox/9710a.html Read 328 more articles from Jakob Nielsen sorted by date, popularity, or title. Next Article: How Usability-Focused Companies Think This site is a labour of love built by Chris McEvoy