Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Personalization is over-rated (04 Oct 1998) Article URL: http://www.useit.com/alertbox/981004.html Read 328 more articles from Jakob Nielsen sorted by date, popularity, or title. Next Article: The Paradox of the Active User This site is a labour of love built by Chris McEvoy