Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Understanding Users through Brand Research: An Interview with Mitch McCasland (19 Sep 2002) Article URL: http://www.uie.com/Articles/mccasland_interview.htm Read 72 more articles from User Interface Engineering sorted by date, popularity, or title. Next Article: Review: Inspiration for Future Laptops This site is a labour of love built by Chris McEvoy