Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Reconciling market segments and personas (01 Mar 2002) Article URL: http://www.cooper.com/newsletters/2002_02/reconciling_market_segments_and_personas.htm Read 75 more articles from Cooper sorted by date, popularity, or title. Next Article: Separating the Swarm: Categorization Methods for User Access Sessions on the Web (.pdf) This site is a labour of love built by Chris McEvoy