Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Branding for dummies (19 Mar 2001) Article URL: http://www.gerrymcgovern.com/nt/2001/nt_2001_03_19_branding_for_dummies.htm Read 397 more articles from Gerry McGovern sorted by date, popularity, or title. Next Article: Exploratory Testing and the Planning Myth This site is a labour of love built by Chris McEvoy