Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Dear Marketer: Have you ever looked into the wrong end of a telescope? (02 Apr 2003) Article URL: http://www.digital-web.com/features/feature_2003-04.shtml Read 247 more articles from Digital Web sorted by date, popularity, or title. Next Article: Feature: A Framework for Analysing User Experience This site is a labour of love built by Chris McEvoy