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Information architecture: webpage mental maps emerge (13 Oct 2003)
When people come to your website they have a mental map of how their ideal webpage should be. They expect to see certain things in certain places. They expect to read certain killer words in your classification and content. The more you meet their mental map, the more successful your website will be.
Article URL: http://www.gerrymcgovern.com/nt/2003/nt_2003_10_13_map.htm

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