Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site About Us : Presenting Information About an Organization on Its Website (27 Oct 2003) While users eventually discovered a company's purpose after scurrying around the website, most sites failed to offer clear and visible explanations on their homepage and at the start of their About Us section. Article URL: http://www.useit.com/alertbox/20031027.html Read 328 more articles from Jakob Nielsen sorted by date, popularity, or title. Next Article: Aero, the desktop to come This site is a labour of love built by Chris McEvoy