Building a Vision of Design Success (11 Dec 2003)

Usability Views Article Details

Building a Vision of Design Success (11 Dec 2003)
A vision can come initially from one of two places: the leader can create it or recognize it. It’s another fallacy that folks think leaders must be the source of all ideas-they don’t. A great leader should be just as capable of recognizing an idea as well as dreaming one up-in fact, more the first, which is more scalable. So: a leader has either come up with an idea (the current site doesn’t allow us to realize a new business model; we need to redo it) or may recognize one (our usage numbers are in decline-marketing says people think we don’t have what they want; user research says it’s hard to find anything on the site, I just read this article on findability-hmm, I wonder if there is something there).

Article URL: http://www.boxesandarrows.com/archives/building_a_vision_of_design_success.php

Read 174 more articles from Boxes and Arrows sorted by date, popularity, or title.

Next Article: Paradigm Dissonance: A Significant Factor in Design and Business Problems

This site is a labour of love built by Chris McEvoy