Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site The Guts of a New Machine (30 Nov 2003) The iPod became an instant classic by combining high design and powerful technology. But as Apple has learned before, that formula alone doesn't keep you on top. Article URL: http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?ex=1386133200&en=750c9021e58923d5&ei=5007&partner=USERLAND Read 20 more articles from New York Times sorted by date, popularity, or title. Next Article: Comment: When Present can mean Virtually Absent This site is a labour of love built by Chris McEvoy