Personalization is not Technology: Using Web Personalization to Promote your Business Goal (12 Jan 2004)

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Personalization is not Technology: Using Web Personalization to Promote your Business Goal (12 Jan 2004)
Personalization may be tough to define and hard to measure, but it doesn't require a rocket scientist or piles of cash to accomplish. As with most business initiatives, developing that first business requirement and making the first commitment, right or wrong, is the hardest step.

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