Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Emotional Design (17 Jan 2004) Beauty is important for our lives: beauty in our environment, in our surroundings, in our actions, and yes, in the products we buy and use. Beauty and brains, pleasure and usability - they should go hand in hand. That's the message of "Emotional Design." Article URL: http://www.acm.org/ubiquity/views/v4i45_norman.html Read 304 more articles from Ubiquity sorted by date, popularity, or title. Next Article: Making Sense of Common Sense Knowledge This site is a labour of love built by Chris McEvoy