Why Google is such a great brand (09 Feb 2004)
Before the Web, it was easy to pretend. Organizations controlled the message much more effectively. Customers had very little access to information. A clever advertising and PR campaign could paint a wonderful picture. Did you ever meet a new employee three weeks after they joined your organization? Did they look a little down? Did you ask them what was up? Did they reply: "It wasn’t like this in the interview. You seemed really organized." That doesn’t happen so much anymore, does it? They go to Google now. They find out all sorts of things.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_02_09_google.htm
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