Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Dodging the Ditches (06 Feb 2004) “We want the software to be faster, better, cheaper!” the marketing guy declares. And we want to deliver, but if we aren’t positive what those adjectives mean, we will fail. Read on to learn how a road trip prompted industry-veteran Esther Derby to revisit how to avoid the expectations gap. Article URL: http://www.stickyminds.com/sitewide.asp?Function=DETAILSIDX&ObjectId=7054 Read 170 more articles from Sticky Minds sorted by date, popularity, or title. Next Article: Everybody Wants To Rule The World This site is a labour of love built by Chris McEvoy