Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (01 May 2002) Article URL: http://elab.vanderbilt.edu/elib/paperdetails.cfm?PaperID=174 Read 39 more articles from eLab sorted by date, popularity, or title. Next Article: Improving Web Usability Through Visualization (.pdf) This site is a labour of love built by Chris McEvoy