Using email to promote usability (24 Feb 2004)
Email keeps you visible, keeps your market connected to you and literally motivates people to respond. Most important, it is the back and forth of dialogue that builds relationships. If you do your email marketing right, your recipients will actually look forward to receiving your messages. They may even thank you.
Article URL: http://www.upassoc.org/upa_publications/upa_voice/volumes/2004/feb/selfpromotion.html
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