Helping Your Visitors: a State of Mind (20 Feb 2004)
What does 'helping your visitors' mean exactly? It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal. That may sound like a simple task, but it isn’t. Before you can write in a way that helps your visitors, you have to recognize and achieve a number of things.
Article URL: http://www.alistapart.com/articles/helpingvisitors/
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