Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Metadata: seven tips for writing better keywords (01 Mar 2004) Who are you trying to say it to? Write for how your target audience searches. Writing is a form of communication. You need to understand how your reader thinks. Use the keywords they use. That significantly increases the chances of them finding and reading you. Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_03_01_keywords.htm Read 397 more articles from Gerry McGovern sorted by date, popularity, or title. Next Article: Nathan Shedroff: The InfoDesign interview This site is a labour of love built by Chris McEvoy