We Interrupt This Search to Show a Full-Motion Ad (11 Mar 2004)

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We Interrupt This Search to Show a Full-Motion Ad (11 Mar 2004)
An online survey of 1,700 Internet users who saw the full-motion commercials, which ran from late January until late February, showed that viewers found them less annoying than some marketers had expected. Indeed, just 28 percent found them annoying - compared with 38 percent of TV viewers, on average, who found commercials annoying in three separate studies. The survey on Web commercials was paid for by the advertisers.

Article URL: http://www.nytimes.com/2004/03/11/technology/circuits/11nett.html?ex=1394341200&en=d1001319478992de&ei=5007&partner=USERLAND

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