Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Emotional about design : The Guardian Interview (11 Mar 2004) Norman hopes the new approach will lead to something of a career shift. For the past 20 years, he has been closely associated with personal computing and the web, having been a "User Experience Architect" and fellow at Apple Computer in California, and co-founder with Jakob Nielsen of the web usability company, Nielsen Norman Group. (He's also professor of computer science, psychology and cognitive science at Northwestern University in Chicago.) "I'm trying to move the Nielsen Norman group towards product design," he says, "and I also want to expand the focus on usability to include things that are enjoyable." The new book is taking him in that direction. Article URL: http://www.guardian.co.uk/online/story/0,3605,1166467,00.html Read 44 more articles from Don Norman sorted by date, popularity, or title. Next Article: Remote Piano Lessons, in Real Time This site is a labour of love built by Chris McEvoy