Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site The Science of Eternal Sunshine (22 Mar 2004) It appears that instead of simply recalling a memory that had been forged days or months ago, the brain is forging it all over again, in a new associative context. In a sense, when we remember something, we create a new memory, one that is shaped by the changes that have happened to our brain since the memory last occurred to us. Article URL: http://slate.msn.com/id/2097502/ Read 21 more articles from Slate sorted by date, popularity, or title. Next Article: Calm Technologies in a Multimedia World This site is a labour of love built by Chris McEvoy