People feel loyalty to computers (25 Apr 2004)

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People feel loyalty to computers (25 Apr 2004)
The study also has implications for the influence web-based information is playing in people's lives.

"We increasingly view computers as sources of information not just mediums of information. We attribute social characteristics and treat them as autonomous," said the professor.

This could lead to an over dependence on electronically-generated news and information.

The tendency to treat computers as human could lead to people favouring or even blindly accepting computer-generated information, to the point of depending on it over superior alternatives, warned Prof Sundar.

Article URL: http://news.bbc.co.uk/1/hi/technology/3625911.stm

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