Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Bunnyfoot Research into Pop-Ups shows Users Hate Them (23 Apr 2004) The average time from a pop-up ad frame appearing and the clicking of the close button was 2.5 seconds, the average time for a company name or logo to appear in a pop-up is 8.2 seconds Article URL: http://www.usabilitynews.com/news/article1608.asp Read 742 more articles from Usability News sorted by date, popularity, or title. Next Article: CSS Drop Shadows II: Fuzzy Shadows This site is a labour of love built by Chris McEvoy