Fast Talk: Mother (and Fathers) of Invention (01 Feb 2004)

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Fast Talk: Mother (and Fathers) of Invention (01 Feb 2004)
Something magical happens when you bring together a group of people from different disciplines with a common purpose. It's a middle zone, the breakthrough zone. The idea is to start a team on a problem--a hard problem, to keep people motivated. When there's an obstacle, instead of dodging it, bring in another point of view: an electrical engineer, a user interface expert, a sociologist, whatever spin on the market is needed. Give people new eyeglasses to cross-pollinate ideas.

Article URL: http://www.fastcompany.com/magazine/79/fasttalk.html

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