Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Office Handbook: Chapter 14 Intracompany Romance (01 Feb 2004) It used to be that way, of course. If you had a very good product and a fairly sophisticated ad campaign (and enough money to keep both of them going), you could buy attention and turn it into market share. Creating new products was largely about having the will (and the means) to get your market to sit up and notice. Today, it feels like more of a crapshoot. Article URL: http://www.fastcompany.com/magazine/79/sgodin.html Read 23 more articles from Fast Company sorted by date, popularity, or title. Next Article: Announcing Jobs@OK/Cancel This site is a labour of love built by Chris McEvoy