Great Job! Here's a Seat Belt! (01 Jan 2004)

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Great Job! Here's a Seat Belt! (01 Jan 2004)
That jalapeno pepper plush toy? That's for "fire in the belly." The miniature fan? It's for "individuals who take leadership in the face of crisis," cleaning up after something unsavory has hit the fan. The stethoscope is for leading with heart, and the chef's hat for cooking up great results. (Employees typically get cash, too, since you can't eat a chef's hat.) Gimmicky? Sure. But employees seem delighted. In July, Novak personally presented Valerie Steward, a general manager at a Detroit KFC, with the Walking the Talk award (a giant set of chattering teeth), Yum's most coveted. "I didn't look at it as corny," Novak says. "When you give everybody plaques, what separates one from the other? This is more individualized, so you see it as a big deal."

Article URL: http://www.fastcompany.com/magazine/78/seatbelt.html

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