Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Peter Morville: The InfoDesign profile (01 May 2004) Peter Morville is President and Founder of Semantic Studios, a leading information architecture and user experience consulting firm. He is widely recognized as a founding father of the emerging field of information architecture, and he serves as a passionate advocate for the critical role that findability plays in defining the user experience. Peter is co-author (with Louis Rosenfeld) of the best-selling book on the subject: Information Architecture for the World Wide Web. Article URL: http://www.informationdesign.org/special/morville_profile.php Read 16 more articles from InfoDesign sorted by date, popularity, or title. Next Article: Was that Slip and Fall for Real? This site is a labour of love built by Chris McEvoy