Are women seen as emotion-led and brain-dead? (14 May 2004)

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Are women seen as emotion-led and brain-dead? (14 May 2004)
Are adverts for men clever and sophisticated whilst adverts for women are far too simple and stereotypical?

Martha talks to advertising director, Jane Cunningham, who says the industry targets women in completely the wrong way and that ads for women should be much more like ads for men. She also talks to Sean Pillot de Chenecy, a trends analyst, who believes that bad advertising is certainly not unique to adverts aimed at women.

Article URL: http://www.bbc.co.uk/radio4/womanshour/2004_19_fri_02.shtml

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