Advertising: It's Everywhere (01 Mar 2002)

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Advertising: It's Everywhere (01 Mar 2002)
With the advent of technologies such as TiVo, which allow consumers to edit out TV commercials, product placement is taking on an even greater importance. TV producers are looking for new ways to integrate advertising and content. Basing an entire show around a product is one technique; and giving viewers the capability of immediately purchasing products featured on the program is another.

Article URL: http://www.media-awareness.ca/english/parents/marketing/advertising_everywhere.cfm

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