Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Search Engine Visibility (30 Dec 2002) One of the most important components of a successful search engine marketing campaign is the link component, also referred to as site-architecture. Site architecture refers to a web site's navigation scheme, individual page layout, and how directories are set up on your web server. Author and world-renowned search engine specialist Shari Thurow teaches you how to build web sites that please both the search engines and your target audience, all with search-engine approved techniques and strategies. Article URL: http://www.searchenginesbook.com/index.html Read 92 more articles from findability.org sorted by date, popularity, or title. Next Article: The History of Visualisation This site is a labour of love built by Chris McEvoy