User Experience Accountability (13 Nov 2003)
Assigning financial accountability to user experience professionals will increase the field’s importance in business strategy. The discipline and related technologies are mature enough that their full business value can be realized. Appropriate accountability builds incentives and systems to calculate that value, as well as to focus work toward maximizing it.
Article URL: http://www.adaptivepath.com/publications/essays/archives/000276.php
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