Diary Studies: Too Much Information? (21 May 2004)

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Diary Studies: Too Much Information? (21 May 2004)
When I mention diary studies, I often expect people to either give me a blank stare or have some adverse reaction akin to "blech! That will take too much time/money!" The reality of it is that the methodology isn't as time consuming nor is it all that complicated. Sometimes, we might get a little more information that we bargained for but that's rarely a bad thing.

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