Content management: design for rule, not exception (24 May 2004)

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Content management: design for rule, not exception (24 May 2004)
People move around your website as if were driving down a motorway. If you want to communicate with them you need to be very clear and concise. That means making difficult choices. That means designing for the rule, not the exception. Give the exception an email address or phone number where they can make their special request.

Designing for the rule does not just apply to business. It’s as applicable to government, university or hospital websites. If you try satisfying everybody, you end up frustrating everybody.

Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_05_24_content_management.htm

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