Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Are we a nation of complainers? (21 May 2004) Ben Page, of Mori, has been researching complaining trends since 1994. He says that despite the growth in customer care departments, there's been little change in how likely we are to complain. "The British are pretty stoical; most of us don't complain, we just tell somebody else. There are signs that we are slightly more able to speak up about things, but generally we've seen little variation in the 80% or more who say you need a lot of determination to complain. That hasn't shifted in the past 15 years." Article URL: http://news.bbc.co.uk/1/hi/magazine/3735503.stm Read 113 more articles from BBC News sorted by date, popularity, or title. Next Article: Diary Studies: Too Much Information? This site is a labour of love built by Chris McEvoy