Organic or Paid Marketing (02 Jun 2004)
One mistake that is commonly made is to rely solely on paid techniques and to ignore organic traffic. So while you have the attention of Web site visitors via your paid campaign, use this opportunity to extract the seeds for your organic operation. Start encouraging Web site visitors to link to you from their sites. Affiliate programs are a wonderful incentive to grow the number of links to your site.
Article URL: http://www.digital-web.com/articles/organic_or_paid_marketing/
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