Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Masters of Design (07 Jun 2004) For design, like business, is all about solving problems. The result, as Roger Martin observes, is that "design skills and business skills are converging." Every design process confronts a time problem, a material problem, and a function problem. And there are problems that spill over into the wider world of sales and marketing: What's the first point of customer contact? Where is the product sold? And what does the design do for the brand? The implications are clear: Design matters--to all of us. Article URL: http://www.fastcompany.com/magazine/83/mod.html Read 23 more articles from Fast Company sorted by date, popularity, or title. Next Article: Media: E-Commerce takes Off without Usability in The Economist This site is a labour of love built by Chris McEvoy