Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Welcome to the Design Revolution (07 Jun 2004) An essential part of this revolution is the idea of design as a metaphor for the future of work. We don't need to understand designers better, writes Roger Martin, dean of the University of Toronto's Rotman School of Management, in a recent essay. We need to be designers ourselves. We "need to think and work like designers, have attitudes like designers, and learn to evaluate each other as designers do," says Martin. Article URL: http://www.fastcompany.com/magazine/83/open_edlet.html Read 23 more articles from Fast Company sorted by date, popularity, or title. Next Article: Position with Style: Fixing the Maori Land Court This site is a labour of love built by Chris McEvoy