If you're on the Web, you're in sales (07 Jun 2004)

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If you're on the Web, you're in sales (07 Jun 2004)
Concepts such as usability and findability are popular today. Over the years, I’ve learned that selling is very often about emotion. Great selling happens when you walk into a store intending to spend 100 dollars. You leave half an hour later, having spent 500 dollars and you’re feeling happy.

Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_06_07_web_sales.htm

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