If you're on the Web, you're in sales (07 Jun 2004)
Concepts such as usability and findability are popular today. Over the years, Iíve learned that selling is very often about emotion. Great selling happens when you walk into a store intending to spend 100 dollars. You leave half an hour later, having spent 500 dollars and youíre feeling happy.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_06_07_web_sales.htm
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