Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Look Ma, No Tables - Part 1 (08 Apr 2004) If a site provides an intuitive and easy experience, it conveys credibility in the company and extends the value proposition of the company almost seamlessly. So with gotomedia.com, as with our clients' sites, we planned on blending usability testing, audience research, branding expertise and visual design. The end goal was to launch a site that delivered on all 3 fronts: a site that was easy to use, aesthetically inspiring, and functionally well designed. Article URL: http://www.gotomedia.com/gotoreport/archives/April%202004/news_0404_redesign1.html Read 8 more articles from gotomedia sorted by date, popularity, or title. Next Article: Look Ma, No Tables - Part 2 This site is a labour of love built by Chris McEvoy