Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Visual Branding (the visual impact of brands) (08 Jun 2004) The creation of brand, besides being a tool of Marketing, is a form of information visualisation, although here the information does not lie in a database but it has a lot to do with the many facets of a company, like prestige or excellence, the values and objectives etc. that are sometimes difficult to quantify. Article URL: http://www.infovis.net/printMag.php?num=147&lang=2 Read 159 more articles from InfoVis sorted by date, popularity, or title. Next Article: Want Free Beer??     This site is a labour of love built by Chris McEvoy