Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | about this site Beyond "efficient dissemination of timely information" (04 Aug 2003) It is all very well to build an efficient mechanism to get information out to staff. If staff don't read it, or more significantly, if they don't follow it, then you have obtained no benefits. This goal therefore focuses on an activity (delivering information), not an outcome (such as improving customer service). Article URL: http://www.steptwo.com.au/papers/cmb_beyondgoal/index.html Read 70 more articles from Step Two sorted by date, popularity, or title. Next Article: Feature: Selling User Research to the Reluctant This site is a labour of love built by Chris McEvoy