Media: Userfocus asks if Consumer Research is losing its Way (15 Jun 2004)

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Media: Userfocus asks if Consumer Research is losing its Way (15 Jun 2004)
This article on the Userfocus website explores the many problems with focus group research. What's said isn't all new, but it's a tidy summary of the issues.

Article URL: http://www.usabilitynews.com/news/article1730.asp

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