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User Experience Design (21 Jun 2004)
For example, I realized some time ago that while "information architect" describes my profession, findability defines my passion.

Since then, I've found my focus on findability has opened my eyes, leading me beyond IA while simultaneously making me a better information architect.

Last Summer, while redesigning the Q web site, we identified findability as a top priority. Our quest to make this small site more findable took me beyond the discipline of information architecture and deep into the realm of search engine optimization.
Article URL: http://semanticstudios.com/publications/semantics/000029.php

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