Innovation Extreme Makeover (21 Jun 2004)
Innovation, like beauty, is a complex subject, yet one that most people feel they understand innately. The truth is, innovation as a process is difficult to describe and even more difficult to build into a corporate culture. Even when a company’s success seems to illustrate its ability to innovate, that ability can disappear, or worse, turn on the company surprisingly quickly. Before you take your company under the innovation knife be sure you understand the lessons of Extreme Innovation Makeover. One way or another, your company’s life may depend on them.
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