Forced Registration: Isn't There a Better Way? (24 Jun 2004)
Think about it from the user perspective. Sites requiring registration in order to see their content are annoying to part of the audience. Click on a story from a home page and your quest is interrupted by a demand to fill out a form. True, many people will comply. But you've annoyed many others, and some visitors will simply avoid your site and go elsewhere for comparable information and news (especially those referred by search engines and blogs). Wouldn't it be better to make the situation a win-win for both site and user?
Article URL: http://www.poynter.org/column.asp?id=31&aid=67568
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