Supporting customers' decision-making process (01 Apr 2003)

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Supporting customers' decision-making process (01 Apr 2003)
When people buy things, they engage in a decision-making process. Research shows that one of the major problems with commerce sites is that they fail in supporting the customers in this process. By understanding their needs and concerns as they progress through the decision-making cycle, we can build better and more successful commerce sites.

Article URL: http://www.guuui.com/issues/02_03.php

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