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How Do I Love Thee? Let Me Plot the Graph. (29 Jun 2004)
And now, in a breakthrough for market researchers and love bunnies alike, Roberts and a British company, QIQ International Limited, have developed a tool to quantify the emotional power of a brand. QIQ's research technique measures the twin drivers of what Roberts dubs a 'lovemark'.
Article URL: http://www.fastcompany.com/magazine/84/love.html

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