Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Search for Tomorrow (13 Jul 2004) If the search engines have learned anything from their original keyword-advertising system, it's that when people type a product name into the search window, they want to buy that product now. Chances are, though, that users see ads from online retailers who can ship it within the week, not the minute. How can you feed immediate needs, such as where's the closest party-goods supply store that's open late? Hit 'em where they live. Article URL: http://www.fastcompany.com/subscr/85/open_search.html Read 28 more articles from Fast Company sorted by date, popularity, or title. Next Article: Smarter Image Hotlinking Prevention     This site is a labour of love built by Chris McEvoy