So Tired (13 Jul 2004)
Kuniavsky, who now makes a living as a user-experience consultant for the designers of Web sites and gadgets, hadn't realized that on some browsers, idly typing "tired" into the URL field and pressing return would automatically open www.tired.com. The minimalist page loads so quickly it catches surfers off-guard with its short, unexplained request. "Are you tired? Tell us why." Amazingly, people do.
Article URL: http://slate.msn.com/id/2103823/
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